Media Blast stopped queueing for creative and started feeding the algorithm.

Studio access was the bottleneck. Every ad meant a brief, a queue and days of waiting for one asset, and what came back often looked like the last one: same layout, minor tweaks. On a narrow B2B tech audience that means the same ad in front of the same buyers, frequency climbing and cost per lead drifting up.

Not a targeting or budget problem, a creative supply problem. Meta can only optimise across what it is given, and near-identical assets are not real variety. The team needed volume, genuine difference between variants, and both on their own schedule.